The Voice and Message of Hugo Chávez: A Rhetorical Analysis

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dc.contributor.authorOstiguy, Pierre
dc.date.accessioned2022-11-30T14:51:25Z
dc.date.available2022-11-30T14:51:25Z
dc.date.issued2022
dc.description.abstractHugo Chávez is one of the most emblematic populist leaders of the 21st century, particularly in left-wing populism. Oddly, there has been little academic analysis of his populist rhetoric and remarkable political performative style, so effective with his public. This chapter conducts an inductive, evidence-based discursive (and ideational) analysis, identifying and illustrating in four sections the characteristic hallmarks of Chavez’ populist rhetoric. First, Hugo Chávez was a master of “the low”: uninhibited, coarse, sophisticatedly vulgar, with a skill for incisive ad hominem insults, together with a discursive emphases on the “from here” and persona-based political leadership. The chapter then delves into his trademark performative mode, with its epic register, purposeful graphic exaggerations, folk poetry, and singing to relate to his public, highlighting his actio. Third, the chapter brings forth the peculiar logic of Chávez’ rhetoric, on purpose equating rather different political terms, the widespread political use of metonymy, and a “re-arranged” narrative of Venezuelan history bridging Bolívar’s time (and project) with his. Finally, the chapter draws attention to the—surprisingly unnoticed—deeply religious rhetoric of Chávez. In the process, the chapter critically revisits Anderson’s notion of prophetic time, returning to Benjamin’s notion of Messianic time for Chávez’ redemptive politics and to Auerbach’ Christian “figural interpretation” for Chávez’ announced revolution. Rather than proceeding in a conceptually top-down manner as many “ideational” scholars of populism have done, the chapter attends closely to what über populist Hugo Chávez was actually saying, and how.en_ES
dc.facultadFacultad de Ciencias Económicas y Administrativasen_ES
dc.identifier.citationOstiguy, P. (2022). The Voice and Message of Hugo Chávez: A Rhetorical Analysis. In: Kock, C., Villadsen, L. (eds) Populist Rhetorics. Rhetoric, Politics and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-87351-6_8en_ES
dc.identifier.doihttps://doi.org/10.1007/978-3-030-87351-6_8
dc.identifier.urihttp://repositoriobibliotecas.uv.cl/handle/uvscl/7610
dc.language.isoenen_ES
dc.publisherSpringeren_ES
dc.rightsThe Author(s), under exclusive license to Springer Nature Switzerland AG 2022en_ES
dc.sourcePopulist Rhetorics, Rhetoric, Politics and Societyen_ES
dc.subjectPOPULISMen_ES
dc.subjectHUGO CHÁVEZen_ES
dc.subjectLEFT POPULISMen_ES
dc.subjectDISCOURSEen_ES
dc.subjectPERFORMATIVEen_ES
dc.subjectBOLIVARIANen_ES
dc.subjectPOLITICAL COMMUNICATIONen_ES
dc.titleThe Voice and Message of Hugo Chávez: A Rhetorical Analysisen_ES
dc.typeCapitulo de libroen_ES
uv.catalogadorRCR DIBRAen_ES
uv.departamentoEscuela de Administracion Publicaen_ES
uv.notageneralDocumento no disponible para descargaen_ES

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